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Lexus Stands out as Exhibitor, Partner at Design Miami/
Lexus brings LF-1 Limitless installation, discussion panel to global design forum

December’s Design Miami/ show drew innovators and designers from around the world — including Lexus. The luxury automaker made its presence felt both as a partner and an exhibitor at this annual event celebrating the best of design culture.

As an exhibitor, Lexus showcased its LF-1 Limitless Future Concept Vehicle, a cutting-edge creation that exhibited the automaker’s commitment to creative technology and design. The work that has gone into the LF-1 Limitless could pave the way for a new luxury crossover that will extend the Lexus legacy of innovation.

The LF-1 Limitless was displayed as part of a mixed-reality installation titled “The Future Is Limitless” and based on the projection mapping of Japanese architect Socha Ichikawa. Ichikawa’s work uses computer programming to play with omni-directional notions of space and open up new dimensions of design.

“We relish the opportunity to position the work of our Lexus designers in the context of this seminal design community,” Lexus International General Manager Brian Bolain said prior to the event. “The LF-1 Limitless represents the apex of Lexus’ future vision and we are proud to bring it to Design Miami/.”

Lexus’ participation in Design Miami/ went well beyond the LF-1 Limitless exhibition. The automaker also served as the event’s official automotive partner. As part of that role, Lexus teamed up with Whitewall Magazine to present the four-part Lexus Art Series: Art & Innovation Talks by Whitewall.

The Lexus Art Series brought together a diverse array of design innovators from around the world to discuss a variety of topics related to creativity, art and technology.

“This series offers a unique opportunity for us to bring together talents from various industries,” Whitewall COO and Associate Publisher Laurent Moisi said in anticipation of the event. “We are thrilled to offer a platform for these innovators to share their ideas around new technology and discuss key challenges around designing for the future.”

As part of this series, Lexus International President Yoshihiro Sawa took part in a panel to discuss “Supporting Emerging Design for a Better Tomorrow.” Sawa and the judges for the Lexus Design Award shared their insights into how design leaders can help foster the new talent and creativity that leads to future innovations.

With its creative LF-1 Limitless exhibition and thought-provoking curation of important voices at Design Miami/, Lexus has once again demonstrated its passion for design and its commitment to innovation.

This article is presented by Lexus of Las Vegas in Las Vegas, Nevada.

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